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SUPERCHARGE YOUR AFFILIATE PROGRAM BY RECRUITING NEW PARTNERS IN 2023

In episode 1 of 'Get with the Program’, our Head of Global Affiliate Partnerships, Nicholas Yates, is joined by the CEO and founder of Breezy, Alexander Phillips to provide you with exclusive insight, actionable advice and lessons learnt on how to effectively recruit quality partners to your program.

Join us as we converse with brands, publishers, networks and other experts and capitalise on the growth opportunities within your Affiliate program. Subscribe to the podcast below!

DISCOVER 3 NEW AFFILIATES FOR YOUR PROGRAM WITHIN 48 HOURS

DISCOVER HOW WE SUCCESSFULLY RECRUIT NEW PARTNERS FOR OUR CLIENTS

sage (1)

Sage Appliances

  • 47 new partners were recruited for the UK region in 2022, of which they have contributed to 36% of the UK revenue in 2022. 
  • Revenue driven exceeded forecasts by +85% as well as a +337% uplift YoY. 
  • The contribution to overall online sales from the affiliate channel was 29%.

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ACG

Ambassador Theatre Group

  • We devised a long-term recruitment and engagement plan to maximise publisher growth. This involved continuous evaluation of commission structures to monitor the effects of changes across publisher verticals, competitor and influencer research for long-term recruitment, and efficient communication with key regional publishers, providing assets to assist content for major on-sales.
  • Drove over 30% YoY revenue growth
  • Increased order active affiliates by 228%

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HOW TO IDENTIFY A GREAT AFFILIATE FOR YOUR PROGRAM

Whether you’re a brand, an agency like Silverbean or a network, the main goal when recruiting affiliates is identifying potential partners who are most suited to the ecosystem that you're building, and thus, creating long-lasting valuable relationships that are beneficial for both parties. Relevant partners are not only going to help drive relevant traffic to your website and products but in turn, generate higher revenue (ROI) for your brand.

Most affiliate account managers will know that the potential pains of recruiting great affiliate partners occur across the whole journey of recruitment. This begins even before recruitment starts, assessing your current publisher base, affiliate mix & coming up with the right recruitment strategy to meet your overall programme goals.

So, what steps can you take to ensure you recruit the highest quality affiliates for your program?

Want to know how well your affiliate program is performing?