GLOBAL AFFILIATE & PARTNERSHIP MARKETING PULSE
2021: Partnership Marketing Post-Pandemic
While ecommerce was rapidly growing even before the pandemic hit in 2020, COVID-19 pushed even more consumers and business online. This triggered immense growth in ecommerce’s share of global retail trade, presenting a prime opportunity for the affiliate channel to showcase its potential in delivering results and return on investment.
With online shopping becoming the new norm and the trend towards ecommerce likely to continue as the world recovers from COVID-19, we expect to see continued growth in the affiliate and partnership channel.
In this report, we look at some key highlights of the trends shaping the affiliate and partnership channel, and how advertisers can leverage them to drive results and improve their programs.